![]() We not only save you the time and hassle of contracting a graphic design firm, but we also offer some of the most affordable political postcard printing services anywhere. Even if you have no eye for design and no special computer skills, you can easily choose a beautiful template and customize it to perfection in no time at all. To give yourself even more of an edge over your opponents, design and print your political postcards with M圜reativeShop! Through our intuitive online editor, you can create pro-level campaign postcards from any computer with an internet connection. Incorporate a bold headline, add a pop of memorable imagery, and be sure to use prominent campaign or party branding so that recipients will know exactly who this political postcard came from. While you’re working hard on the campaign trail, your political mailers will be conveniently delivered to local doorsteps, finding their way directly into the hands-and hearts!-of the people whose support you need the most. View some of our political design or contact us for more information.Whether you’re running a tight election campaign or getting out the vote for a key public safety initiative, you can’t be everywhere at once-but with political postcards, your face, name, and message can be! By mailing affordable yet high-impact postcards to your constituents, you can blanket the entire local community, reaching your most loyal supporters as well as those swing voters who still need a little convincing. Why not be one of those who does? We can help. Not every candidate knows the tricks of the trade or uses this channel to its full advantage. Overall, political mail is a critical part of any campaign. They also read captions on charts or photographs. If recipients don’t read anything else, they read that. Studies show this is the most read part of any letter. Use multiple, integrated channels to stay in front of your audience over time.ĭon’t forget the importance of the PostScript. Adjust your message based on the timing of current issues or news events. Of course, there are other tips, as well. Over time, people will recognize your campaign just like any other brand. Think “ branding.” Regardless of channel, be consistent in your use of logos, brand colors, and fonts.It has been said that any more than three main points and you lose your audience. ![]() Communicate as much information in graphics and visual elements as possible. You may have three seconds (or less), so maximize the opportunity. Highlight your name, the office for which you are running, and the campaign theme. Even if recipients never read the full contents of the message, you can still get the most critical points across. Use graphics, lots of white space, and bullet points that communicate lots of information quickly. Especially if you are using postcards, you can communicate key points even as the recipient is headed to the recycling bin. It has been said that political mail needs to be designed to be read on the way to the trash can. Do you have a campaign theme? If so, what is it? Increase name identification? Talk about issues? Provide negatives on the other candidate? Don’t try to cover it all. Say you are ready to develop your next political mail campaign. Using voting records, demographic data, and personas, you can target not only your own voters, but those of your opponents, too! You need to be using both.ĭirect mail also allows you to target your audience with laser-like precision. Direct mail gets past that noise and in front of your intended audience. Furthermore, digital advertising creates a lot of noise. There are still pockets of voters who don’t have Internet access, receive mail on their phones, and use social media.
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